In An Interview with Barry Schwartz usability guru Jared Spool talks with Schwartz about his research into consumers and choice. Schwartz says: “The challenge and the achievement in the last generation of digital technology was getting information to people. It was a massive achievement, it’s just extraordinary. But now the task is filtering the information for people. People are completely overloaded with information, and the prod, the brass ring is going to go to whoever figures out the best way to provide filters.”
About The Author
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
September 27, 2007
September 9, 2006
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