The United Nations Children’s Fund (UNICEF) provides long-term humanitarian and developmental assistance to children and mothers in developing countries. Its programs emphasize developing community-level services to promote the health and well-being of children.
Its field offices currently support 51 country Web sites and the organization adds one additional country Web site each month on average. UNICEF achieved this goal without any formalized “Web globalization” budget or global top-down mandate. Instead, UNICEF’s web content globalization success is due to its people— the support staff at headquarters and a group of highly motivated local officials. In Decentralized By Design: How UNICEF Manages Its Global Web Sites UNICEF sheds light on global management best practices and provides advice for success for other organizations moving into the global marketplace.