In this exclusive interview with TheContentWrangler, Eric Severson, CTO of Flatirons Solutions explores the Darwin Information Typing Architecture and how it can help us deliver the right information, to the right people, at the right time—if only we can learn to think outside the document box. Severson is an insightful content professional who shares his views on the possibilities for DITA to help us deliver personalized, dynamic content, and he explores some of the challenges writers will face as we move toward creating more modular content. One of the biggest challenges, Severson says “is adjusting peoples mindsets from writing books to writing more granular, reusable topics.”
About The Author
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
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