In Stop Motion Video, Pogue and family use Playdough, a PC, and a digital camera to create a series of stop motion short flicks. There’s no focus on the process, no camera features (nor brands) are mentioned, and no step-by-step instructions are provided. Instead, the video focuses on showing the “coolness” of the creations themselves, along with the value of technology as a vehicle for creating fun and meaningful family projects.
Of course, Pogue’s right on target. Consumers are bombarded with marketing messages about products (features, functionality, and pricing), but marketers seldom (Apple iPhone videos excluded) design sales messages that show prospective customers what’s possible nor how the products can enhance something as important as family project day.