The Times article continues, “Google is not creating a gadget to rival the iPhone, but rather creating software that will be an alternative to Windows Mobile from Microsoft” in an attempt to create an open source competitor to Windows Mobile. Part of the bait Google hopes to use to lure manufacturers into their camp is their fee structure. Unlike Microsoft, “Google is not expected to charge phone makers a licensing fee for its software”, effectively taking the economic wind out of the Windows Mobile market.
Google is being fairly tight-lipped about their mobile market plans, but its chief executive officer, according to The NYT, has said on several occasions that the cellphone market presented the largest growth opportunity for Google. And, the company has been lobbying regulators at the Federal Communications Commission to impose new rules that require carriers who utilize the wireless spectrum to be “open to any handset and software application from any company.”