The Web has absolutely improved the world for shopping. With a few minutes effort, you can get almost anything… from almost anywhere. The opportunities are endless. On the flip side, e-commerce companies can now attract customers from almost anywhere at any time. With a solid, usable site, the world is their customer base, right? Maybe. Organizations struggle with globalization-localization issues. Can one site fit all? Can parts of the design be standardized? Which parts need to be localized? Human Factors International shares the results of recent research.
About The Author
Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
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