I have a great story to tell you today
about reading and writing the world-wide-web way.
A way that makes clicks and conversions and views
fills metrics reports full of whopping good news!
It starts with a plan to cut out the clutter
and make your site sticky, like thick peanut butter.
But first, you must audit- find out what you’ve got,
and try to determine if you like it or not.
Next step- you should cut…
Rid yourself of that clutter, get out of your rut!
Cut out that bad filler,
no if, and, or but.
Because sometimes you’ll click to a not-so-good page
where HUGE blocks of text send you into a rage!
And you feel like you must find that writer to ask,
“How’s a someone supposed to perform a quick task?!”
Because that’s what your goal is, your reason for being-
to give information that’s easy for seeing.
Make sure that your copy is clean, clear, and dapper,
otherwise, please… toss it into the crapper.
Remember that people don’t visit to read-
they want to make use of the things that they see-d.
So remember when writing, there’s one simple rule:
it’s YOU that’s so helpful- a word’s just a tool.