Google has a new eBook they’d like you to read — it’s free. It’s called Winning the “Zero Moment of Truth”, a powerful new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.
Google says, “if you’re a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook on marketing strategies and the ZMOT will help you understand this shift in the marketing landscape and show you the strategies it takes to win.” You be the judge.
Take a peek. We’ve grabbed a copy for your review. Read it online (on this website) or download it to the device of your choosing.