When developing content for multiple locales, in multiple languages, companies struggle with the idea of translation versus transcreation. Transcreation is about recreating the content in a language and style that connects with...Read More
Month: August 2018
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- How to fuel creativity in the workplace
- WHAT STORYTELLING MEANS TO VOICE AND TONE STRATEGY
- Viewpoint: Patient-focused Healthcare Information Requires an Omnichannel Content Strategy
- Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
- The Need for Plain Language in “Terms and Conditions”