The trouble with companies is that they’re full of people, and people insist on having separate personalities and distinct voices. So it’s no wonder that issues of consistency and tone of voice creep into our...Read More
Author: Marcia Riefer Johnston
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- How to fuel creativity in the workplace
- WHAT STORYTELLING MEANS TO VOICE AND TONE STRATEGY
- Viewpoint: Patient-focused Healthcare Information Requires an Omnichannel Content Strategy
- Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
- The Need for Plain Language in “Terms and Conditions”