Why I Think Books Must Die
By Noz Urbina, special to The Content Wrangler I just finished two lengthy interviews with Bob...
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Author: nozurbina
Noz Urbina is a globally recognized content strategist and modeler. He’s well known as a pioneer in adaptive content modeling to support rich, personalized, and contextually relevant content across the user journey. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” with Rahel Anne Bailie. In 2013, he founded his own consultancy — Urbina Consulting.
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