The following is an excerpt from The Language of Content Strategy, the first book in The Content...Read More
Author: Robert J. Glushko
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- WHAT STORYTELLING MEANS TO VOICE AND TONE STRATEGY
- Viewpoint: Patient-focused Healthcare Information Requires an Omnichannel Content Strategy
- Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
- The Need for Plain Language in “Terms and Conditions”