In a previous post, I shared with you my brain cancer diagnosis, and my observations of the way...Read More
Author: Scott Abel
Known affectionately as “The Content Wrangler,” Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
You can learn a lot about the need for content strategy and information science by undergoing...Read More
The Content Wrangler will host a new conference, Technical Documentation RoundUp 2019, an intimate...Read More
When developing content for multiple locales, in multiple languages, companies struggle with the idea of translation versus transcreation. Transcreation is about recreating the content in a language and style that connects with...Read More
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- WHAT STORYTELLING MEANS TO VOICE AND TONE STRATEGY
- Viewpoint: Patient-focused Healthcare Information Requires an Omnichannel Content Strategy
- Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
- The Need for Plain Language in “Terms and Conditions”
- Technical Documentation RoundUp 2019: A New Conference for Tech Comm Pros