In “Managing Enterprise Content”, the authors, Ann Rockley, Pamela Kostur, and Steve Manning, make the case for their “Unified Content Strategy”—a practical and logical way of researching, planning, preparing, testing,...Read More
Author: Scott Abel
Known affectionately as “The Content Wrangler,” Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
In order to meet the challenge of providing value to customers—and, equally as important, to shareholders—content-heavy organizations must take greater advantage of breakthroughs in information and computing technologies...Read More
Kurt Ament has hit the nail on the head! His latest effort, “Single Sourcing: Building Modular Documentation,” is a valuable reference for those of us who seek to save time, effort, and money by implementing a productive method...Read More
Content, content—it’s everywhere—and managing it is getting out of hand! How many times have you looked through folders chocked full of files to locate the specific document that you want, only to find it’s not the right...Read More
In the September 2002 issue of Business 2.0 magazine, Dylan Tweney interviewed content industry experts to find out why organizations spend hundreds of thousands of dollars on software to manage their websites and other...Read More
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- How to fuel creativity in the workplace
- WHAT STORYTELLING MEANS TO VOICE AND TONE STRATEGY
- Viewpoint: Patient-focused Healthcare Information Requires an Omnichannel Content Strategy
- Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
- The Need for Plain Language in “Terms and Conditions”