Viewpoint: The Disconnect Between Content Strategy, Information Science, and Healthcare
You can learn a lot about the need for content strategy and information science by undergoing...
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Category: CONTENT TYPES
Empower Your Team to Write with One Voice While Still Sounding Like Themselves
The trouble with companies is that they’re full of people, and people insist on having separate personalities and distinct voices. So it’s no wonder that issues of consistency and tone of voice creep into our...
Read MoreGlobal Marketing Insight: Don’t Translate, Transcreate!
When developing content for multiple locales, in multiple languages, companies struggle with the idea of translation versus transcreation. Transcreation is about recreating the content in a language and style that connects with...
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William J. McBorrough
William J. McBorrough is the co-founder of and CEO at MCGlobalTech, a Washington DC-based...
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Vanessa Harrison
Vanessa Harrison, BA (Hons), CELTA, DELTA, MBA, MSc, is a management systems consultant, course...
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