Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as “the study of recorded human communications, such as books, websites, paintings and laws. ” According to Dr. Farooq Joubish, content analysis is considered a scholarly methodology in the humanities by which texts are studied as to authorship, authenticity, or meaning. This latter subject includes philology, hermeneutics, and semiotics.
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