Rahel Ann Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences and to increase ROI of product lifecycle content. She is also a supporter of content structure and standards.

Rahel is the co-author of Content Strategy: Connecting the dots between business, brand, and benefits (XML Press, 2013) with Noz Urbina, and co-editor of The Language of Content Strategy (XML Press, 2014) with Scott Abel. She has contributed to a number of other industry books. Rahel also teaches in the first ever Content Strategy Master’s Program at FH-Joanneum in Austria.

Email: rahel.bailie@scroll.co.uk

Twitter: http://www.twitter.com/rahelab

LinkedIn: http://www.linkedin.com/in/rahelannebailie

Website: https://www.scroll.co.uk/

Facebook: https://www.facebook.com/ScrollLondon/