Robert Rose is the Founder and Chief Troublemaker for The Content Advisory, the education and consulting group with the Content Marketing Institute. We help large enterprises evolve the use of owned media into powerful customer experiences.
For more than 20 years, Robert has been helping marketers to tell their story more effectively. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, Thomson Reuters, Abbott Laboratories, The Bill & Melinda Gates Foundation and UPS.
Robert’s third book, Killing Marketing, was released by McGraw Hill in September of 2017. His second book, Experiences: The Seventh Era of Marketing, has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” His first book, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owners manual” of the Content Marketing process.
Robert is also a featured keynote speaker at technology and marketing events around the world and is also the co-host of the podcast PNR’s This Old Marketing, with more than 50,000 downloads every month, and listeners across 100 countries.
Robert is a Research Fellow with Coburn Ventures, a community of investment experts discussing and innovating current trends in technology. He is also an early-stage investor and advisor to a number of technology startups serving on the Board of Advisors of a number of startup companies, such as Akoonu, Tint, and DivvyHQ.
In addition to consulting, Robert is a frequent keynote speaker, host and workshop facilitator, advising top professionals in the successful strategy of content marketing and Web site management. Robert is, and has been, widely quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek.