Sharon Burton helps companies get the most value out of content and content development processes. Towards this end, she consults, teaches, and writes for companies and organizations large and small. Her graduate training is as a cultural anthropologist, where she worked with hammock vendors in rural Mexico.
The post-sales part of the customer experience is where the interesting problems are found. By evaluating and recommending improvements to your product instructions, I can decrease customer churn and improve the customer lifetime value. I improve the customer experience by optimizing the internal workflow around creating your product instructions, consult on webinars to help your customers, and engage your customers through social media.
Twitter Handle: http://www.twitter.com/sharonburton