The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from 52 top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy.
Terms are grouped into five categories: Core Concepts, Core Deliverables, Technical Concepts, Extended Deliverables and Global Content.
The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.
Known as The Content Wrangler, Scott Abel is an internationally recognized global content strategist, lecturer at the University of California, Berkeley, School of Information, EContent Magazine columnist, and a vibrant speaker frequently employed at content industry events. He co-produces several content industry events including Content Strategy Workshops and the Intelligent Content Conference.
Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. He works to help content-heavy organizations adopt the tools, technologies, and techniques needed to connect content to customers.
Rahel Anne Bailie
Chief Knowledge Officer, Scroll
Rahel Anne Bailie is an integrator of content strategy, requirements analysis, information architecture, and content management to increase ROI of product lifecycle content. She is also a supporter of content structure and standards. She is founder of Intentional Design, Fellow of STC, co-author of Content Strategy: Connecting the dots between business, brand, and benefits, and co-producer of Content Strategy Workshops.